Starting something new

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Yesterday I realised, somewhat reluctantly, that my Facebook page was just well and truly dead. I have over 450 likers on it but interaction was near zero, and I had pretty much had enough of the struggle. Even the promise of giveaways wasn’t working to bring people in. So after sitting through a three hour webinar hosted by the amazing James Tuckerman and understanding that my page was definitely in the Facebook Valley Of Death, I decided to start all over.

Gulp.

Now, this isn’t easy. I’ve done it once before when I went from my old business name to Seven Oaks, and I never really recovered and the numbers were never as good again. Doing it again was scary as hell. But, I remembered what James said, “people relate to people, not businesses” so I took the leap and started my new page. It’s not 24 hours old yet and I have over 50 likers so far. Not bad, right?!? I’m actually really happy with that progress!

I’m actually a little bit in love with it. It’s pretty. It has good content so far (considering it’s still a baby), and I’m hoping that it will go far.

Change is scary.

Embrace the hell out of it.

 

xoxoJacquiV2

 

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How I Confronted My Inner Whiny Bitch

 

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I’ve been hearing it for months. Years, actually.

Oh my god, you suck.

You can’t do anything right.

Why can’t you just realise that you’re useless and nobody will ever give a damn about you or your jewellery…like, ever.

We all have an inner whiny bitch. Don’t deny it. She’s there. She might not be as visible or as vocal as my IWB, but she’s there. You might be able to keep your IWB in control, you may be able to get through every single day without her making an appearance. Unfortunately for me, mine has been particularly awful in recent weeks:

You cannot leave the house looking like THAT!

What on earth are you thinking? You can’t do that!

You know, that’s just rude. You can’t be asking for a sale like that. God, what’s wrong with you?!?!?

You do know that they all think you’re utterly stupid, right?

You may recognise this as negative self talk and you’re absolutely right. It is. I just happen to prefer the term, Inner Whiny Bitch. Here’s the thing. I have social anxiety, and it’s bad. It’s now at the point where I can’t make phone calls to the electric company, phone company, housing people, or any other authority figure. If I do, I have to mentally rehearse what I’ll say beforehand, and try to anticipate what they will say, so I can rehearse what I’ll say in response to their response. It’s exhausting. I avoid meetings with my kids schools because they intimidate me so much. I really want to go to playgroups and stuff with my son but that damn IWB just won’t shut up long enough for me to talk myself into just having a go and doing it, so I end up staying at home, only interacting online because that’s not so scary. Real life doesn’t have a backspace button and I tend to put foot in mouth a lot. People actually scare me. That’s a horrible thing to experience for a 38 year old woman who should be a lot more confident than she is.

Today though, I gave my IWB the ass whooping she deserved.

I’m doing an awesome facebook engagement challenge at the moment, which is working superbly well, and every day the challenge developer Sherri-Lee makes us do a task that will help us to increase reach and engagement on our business pages.

Day one and day two were easy, basically stuff I was already doing on my page but not quite doing the right way. Now that I have the right way under my belt, I’m noticing some huge differences and that is truly awesome.

Day three was like a slap in the face. It made me freeze. I got chills. I got panicky. I couldn’t breathe. I had a moment where I thought, “Well that’s as far as I’ll go in this one, then!”

Yep, she wanted us to do a Facebook Live video. 

Me. In all my weird accented, chubby faced, lispy “gorgeousness”….and she wants me to do a video.

No. No, no, no.

I thought about it all night. It went around and around in my head. I got dizzy. And my IWB freaking LOVED IT.

See?? I told you this was a stupid waste of time.

People will think you’re fat.

You don’t have enough makeup to cover all your ugly.

This is the dumbest thing you’ve ever done.

You do remember how the videos of your counselling sessions at university went, yes? You sucked then, and you’ll suck now.

I tried everything I could to block her out. I took long, deep, cleansing breaths. I listened to calming music. I grounded myself as best as I could so I didn’t spiral into a full blown panic attack. I went to bed, and didn’t think of it again until morning.

I knew I had a webinar I wanted to listen to this morning. I also knew that the best time for me to do this (if it was ever going to happen!) was 8am. But my kids were sick and my son just wanted to snuggle with me and the whole time, she was there…whispering.

Excuses, excuses. You’ll never do it. You’re too scared. You’re……

I drowned her out by busying myself with my son and his needs. The next thing I knew I was getting dressed, and putting on my makeup.

“Mum, what are you doing?” asked my daughter.

“Umm…I have to do a live video for my page.” I stammered.

“Oh. Wear this wig, mum. I like this one!” It’s lovely to be supported. It’s lovely to know that she knows that a wig was most definitely necessary to help me to step into that zone…

So…I was dressed, face on, hair on and ready to go. I got all comfy and positioned on my daughter’s bed (her room has great lighting), figured out how to set my phone up on a bunch of books, leaning against a glass (probably not the best set up, but it’ll do for now).I put the title of the live video in….and froze.  I sat there for 15 minutes, staring out the window with my IWB whispering her words of doubt and self loathing into my head.

This was my next facebook post. IWB at her finest:

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Great. At that point, I was ready to pack it all up and retreat to bed for snuggles with my boy, but then I remembered something. A Year 5 student I worked with while I was on prac for my education diploma asked me once, “Miss, did you ever get anything wrong when you were a kid?” My answer was simple. “Oh yes. All the time, but that’s how we learn, isn’t it? You can’t let fear of getting it wrong stop you from trying.” 

IWB didn’t know how to deal with that.

But I told you! You SUCK and you’ll fail at this!! I….I….know you will! What the hell?

Oi!! Listen to me! Why aren’t you listening?!?

All of a sudden, her voice became smaller, quieter, more distant, and my Inner Queen Diva came out to play instead:

Honey, you look great. You’re out of your comfort zone and that’s scary, I know. But this is for something you’re passionate about, something that defines who you are. You can do this. Talk about what you love. You’ll be okay. I’m with you every step of the way. Now go. Do it!

So, I did. I hit that “Go Live” button with the shakiest, most terrified hands, but I hit the button and spoke. There were screw ups, and technical issues. I actually had to do it twice because I stuffed up the first one when I instincively swiped a notification away on my phone…oops! But now I know…don’t touch any part of the screen when on FB Live! I stumbled over a few words and lost track a little bit, but I did it. It feels so good to have just gone with it. It wasn’t perfect and I’m never, ever going to be a star of the screen, but it’s done.

My people didn’t laugh at me. They celebrated with me. They didn’t tell me I looked fat or that my skin was awful. They didn’t tell me how much I sucked or that I should “get a real job” like my IWB has told me so many times lately.  I did get a friendly ribbing  about my bizarre accent but that I can handle because it’s true and it came from someone I adore.

I feel so good. My IWB is in hiding somewhere, licking her wounds…and she needs to stay there. She has no place in my head anymore.

Have you overcome your IWB lately? Tell me how in the comments.

Sending you much love and high fives,

Jacqui

xxx

PS For those who’d like to witness this whooping of the IWB…you can watch my FB Live video here. 

Photo credit: Nick Kenrick. via Visualhunt / CC BY-NC-SA

A journey begins

WoodenBridgeHello! Welcome back! Today, I want to talk about Facebook likes. I know, it’s a bit of a “ugh” topic because let’s face it, every artist you know and like on Facebook is saying the same thing.

“Share my page!”

“Like my page!”

“COMMENT ON MY STUFF!!!!!”

Sorry. I’m not going to be any different. Facebook likes to hide pages from news feeds, so you miss out on so much awesome content and things that we want to share with you, our readers, and in turn our pages don’t get the exposure we want, and it’s hidden even more.

Ugh. Talk about a vicious circle!

For me though, gaining likers on Facebook isn’t about the numbers. I like engagement. I like talking with you, getting your ideas, your input and hearing your “voices”. Whether I had 100 or 10,000 likes this wouldn’t change. However, the reality is that we as artists want, and need, our pages to be out there in news feeds and we all want to grow our audiences. I don’t just want 1000 likes though. Likes are really lovely but you’re more than just a number on a screen. I know that every single like belongs to a real person, with a real story, and I want to get to know those people.  I want 1000 engaged, communicative, involved fans.

So, here’s what I’m going to do.

For every 100 new likes that I gain between now and 1000 likes, I’ll give away a piece of jewellery.

Yep. That’s six new pieces going to new homes. There is a condition though. I need you, my lovely fans, to be liking, commenting and sharing my Facebook posts. By doing that, we’ll surely hit the targets faster, right? Your participation is necessary for this to work.

The breakdown of how this will work is as so:

  • Giveaways will be held within a week (7 days) of hitting each target.
  • Items will be chosen by me. No shipping costs will apply and I’ll ship to anywhere. (Taxes and customs charges are, as always, the responsibility of the winner). 
  • A special post will go up on the page announcing that we’ve hit a target. Winners will be chosen from the people who comment on that post

I won’t message winners because Facebook considers this spam, so you’ll need to be checking in on the page regularly. If you do this every day or even every couple of days and take the time to like or comment on post or two, you’ll find that you start to get notifications and see me in your news feeds more often. Facebook will think “Oh, she really DOES want to see this! I’ll show it to her!” You can also click Notifications: All On on the page itself but even this isn’t a guarantee. One thing I have seen that works quite well is to click the See First option (both of these options are located in the drop down menu next to the Liked button). However, nothing beats good old fashioned participation and engagement!

That’s it! Super duper easy, right?!? Pop over to my Facebook page to give me a thumbs up and say hello….and remember to share the love. The more you share, the faster we hit these targets!

https://www.facebook.com/sevenoaksjewellery/

Lots of love,

Jacqui